Sounds of Porsche
Turn the Porsche 911 into a musical instrument
Creative Technologist / Sr. Art Director
Mobile App, Audio Experience, Live & Digital Activation
Overview
Porsche doesn't just perform — it speaks. We built an app that transforms the car's iconic sounds into creative building blocks for music. From engine revs to door clicks, users become composers, remixing the mechanical soul of the Porsche into original tracks.
"Turn the Porsche cars into a musical instrument — and hand over the keys to the audience."
App Identity & Store Presence
Visual identity that speaks the language of both automotive excellence and music creation.
App Icon
The app icon merges Porsche's iconic design language with musical elements.
App Store Presence
Compelling app store presentation showcasing the music creation experience.
Visual Identity
Glitchy, rhythmic, vinyl-inspired visual identity that celebrates the fusion of mechanical precision and musical creativity.
App Interface
Intuitive design that makes complex audio mixing accessible to every Porsche enthusiast.
Intuitive interface for selecting and organizing Porsche sound samples into your creative palette.
Advanced mixing interface with waveform visualization and precision controls for composing original tracks.
Discover and share tracks created by the Porsche community, building a collaborative sound library.
Apple Watch Integration
Seamless wearable experience for controlling your music creation and staying connected to the Porsche sound community.
Watch App
Quick access to sound recording and track playback controls directly from your wrist.
Smart Notifications
Stay updated on community activity, featured tracks, and collaboration opportunities.
360° Activation Strategy
This isn't just an app — it's a sonic movement, designed to live across multiple cultural channels.
Live Activations
DJ-led performances and radio takeovers bringing Porsche sounds to live audiences through concerts, pop-ups, and broadcast media partnerships.
Multi-Channel Strategy
Digital Albums + Playlists
Official Porsche-curated playlists featuring the best user-created tracks, distributed on Spotify, Apple Music, and Porsche.com as "Sounds of Porsche – VOL. 1" series.
Live Performance Series
Collaborations with electronic music artists and DJs for on-stage activations, branded concerts & pop-ups like "Porsche x [Artist] Sound Sessions".
Radio Takeover: FM 99.7
Weekly "An Hour with Sounds of Porsche" segment on Super Station FM 99.7 (Kuwait), where user-created tracks are aired live, introduced by local tastemakers.
The Goal
Build emotional brand ownership by making Porsche's sound belong to the people. This turns fans into co-creators — not just drivers.
Projected Impact
Community Creation
Thousands of new UGC audio tracks and increased app downloads from both music and car communities
Brand Immersion
Deeper engagement across digital, physical, and cultural touchpoints
"A new sound identity for Porsche — created by the people."
