04

About Me

Creative Technologist & Senior Art Director with 21 years of end-to-end campaign leadership—from napkin sketch through photoreal film, interactive XR demos, and hand-crafted installations. Expert at architecting AI-first pipelines and rapid-prototype labs that turn strategic insight into polished assets overnight, driving brand engagement across digital and physical platforms.

Core Competencies

  • • Generative AI Workflows: Prompt-engineering & automation (Midjourney, Stable Diffusion, Runway, custom Python)
  • • End-to-End Production: Storyboards → Motion tests → Edit → Grade → Delivery
  • • Interactive & Immersive: WebXR, AR activations, experiential marketing
  • • Creative Leadership: Cross-functional team mentoring, client workshops, agile sprints
  • • Art Direction & Branding: Static, motion, videography, color grading, print & digital identity

Experience

Creative Technologist

Current

BPG Bates PanGulf

January 2023 – Present

Utilizing a unique blend of creative and technical skills to bridge the gap between design and technology. Collaborating with cross-functional teams to develop innovative and immersive digital experiences.

  • • Create interactive prototypes, wireframes, and user flows to bring concepts to life
  • • Stay updated on emerging technologies, trends, and best practices in the digital realm
  • • Conduct research and experimentation to identify cutting-edge solutions for client projects
  • • Provide technical guidance and support to creative teams throughout the development process
  • • Ensure seamless integration of creative ideas with technological feasibility
  • • Play a key role in driving the exploration and implementation of new technologies within the agency

Digital Content Director

BPG Bates PanGulf

September 2021 – January 2023 • 1 year 5 months

Oversaw end-to-end management of creative and production projects, from concept creation to final delivery. Developed integrated creative solutions by transforming concepts into reality, while ensuring client objectives were met.

  • • Collaborate with the Creative Director to devise innovative concepts, strategies, and client presentations
  • • Manage and supervise multiple projects and teams, efficiently allocating resources based on project needs
  • • Provide creative direction for the design and development of impactful materials
  • • Ensure consistent brand identity and message across various channels
  • • Lead brainstorming sessions to foster creativity and generate groundbreaking ideas
  • • Stay updated with the latest trends, strategies, and technologies to drive continuous improvement

Associate Creative Director

Memac Ogilvy (Contract Role)

April 2021 – September 2021 • 5 months

Managed creative and production projects from inception to completion, ensuring the realization of creative solutions aligned with client objectives. Collaborated with the Creative Director in concept development, strategy formulation, and client presentations.

  • • Led and supervised multiple projects and teams, optimizing resource allocation for project success
  • • Directed the design and development of visually compelling materials
  • • Maintained brand identity and message consistency across various channels
  • • Actively participated in brainstorming sessions, fostering a collaborative and innovative environment
  • • Kept abreast of industry trends, strategies, and technologies, leveraging them for creative excellence

Senior Art Director

JWT Kuwait

January 2018 – March 2021 • 3 years 3 months

Led the visual style and imagery in magazines, newspapers, product packaging, and film and television productions. Created and directed the overall design, guiding other team members in artwork and layout development.

  • • Translated concepts into visually compelling representations
  • • Managed graphic designers, set designers, and other design staff
  • • Reviewed and approved designs, artwork, photography, and graphics created by team members
  • • Developed wireframes, storyboards, user flows, process flows, and site maps
  • • Created detailed budgets and timelines to streamline project management

Creative Consultant

ITC Industry and Technology Co

June 2016 – December 2017 • 1 year 7 months

Developed brands and web traffic growth strategies. Provided strategic consulting and assisted in business plan and sales strategy development.

  • • Advised new businesses on corporate formation and business structures
  • • Led design teams and reviewed designs, artwork, and graphics
  • • Collaborated with clients to develop artistic approaches and styles
  • • Created wireframes, storyboards, user flows, and site maps
  • • Developed budgets and timelines for projects

Senior Art Director

Dentsu Aegis

June 2015 – June 2016 • 1 year 1 month

Directed visual style and images in various mediums, including magazines, newspapers, packaging, and film/television. Developed the overall look and style for publications, advertising campaigns, and productions.

  • • Led and supervised graphic designers and design staff
  • • Reviewed and approved designs, artwork, photography, and graphics
  • • Collaborated with clients to develop artistic approaches and styles
  • • Coordinated activities with other artistic and creative departments
  • • Created wireframes, storyboards, user flows, and site maps

Creative Director

Olive Advertising

September 2014 – March 2015 • 7 months

Managed creative and production projects, ensuring the development of creative solutions aligned with client objectives. Supported the Creative Director in conceptualizing strategies and client presentations.

  • • Oversaw multiple projects and teams, allocating resources effectively
  • • Directed the design and development of creative materials, ensuring brand consistency
  • • Met client objectives, values, budgets, and deadlines
  • • Led brainstorming sessions to generate innovative ideas
  • • Stayed updated with industry trends, strategies, and technologies
  • • Evaluated and guided improvements in creative team performance

Digital Art Director

BSocial

March 2014 – August 2014 • 6 months

Conceptualized, designed, and executed digital visuals for online advertising, digital marketing, and print advertising. Led a collaborative group of designers, guiding their technical and creative contributions.

  • • Created wireframes, storyboards, user flows, and site maps
  • • Developed detailed budgets and timelines
  • • Presented designs to clients for approval

Digital Art Director

5D Agency

April 2013 – February 2014 • 11 months

Conceptualized, designed, and executed digital visuals for online advertising, digital marketing, and print advertising. Led a collaborative group of designers, guiding their technical and creative contributions.

  • • Created wireframes, storyboards, user flows, and site maps
  • • Developed detailed budgets and timelines
  • • Presented designs to clients for approval

Digital Art Director

BSocial

April 2011 – March 2013 • 2 years

Conceptualized, designed, and executed digital visuals for online advertising, digital marketing, and print advertising. Led a collaborative group of designers, guiding their technical and creative contributions.

  • • Created wireframes, storyboards, user flows, and site maps
  • • Developed detailed budgets and timelines
  • • Presented designs to clients for approval

Senior Graphic Designer

Print & Print Advertising

June 2008 – December 2008 • 7 months

Oversaw design projects from conception to delivery. Designed original pieces, including illustrations and infographics. Reviewed the work of junior designers to ensure high quality.

  • • Refined images, fonts, and layouts using graphic design software
  • • Applied typography techniques
  • • Generated ideas to visually represent concepts and advertise products/services
  • • Ensured user-friendliness in digital products
  • • Maintained brand consistency across marketing projects

Art Director / Finalizer

Convo Magazine

January 2008 – May 2008 • 5 months

Studied design briefs and determined project requirements. Scheduled projects and defined budget constraints. Conceptualized visuals based on requirements.

  • • Prepared rough drafts and presented ideas
  • • Developed illustrations, logos, and other designs using software or by hand
  • • Used appropriate colors and layouts for each graphic
  • • Worked with copywriters and creative directors to produce final designs
  • • Ensured final graphics and layouts were visually appealing and aligned with the brand

Graphic Designer / Art Director

El Sawy Culture Wheel

March 2005 – December 2007 • 2 years 10 months

Studied design briefs and determined project requirements. Scheduled projects and defined budget constraints. Conceptualized visuals based on requirements and prepared rough drafts.

  • • Developed illustrations, logos, and other designs using software or by hand
  • • Used appropriate colors and layouts for each graphic
  • • Worked with copywriters and creative directors to produce final designs
  • • Tested graphics across various media
  • • Made amendments based on feedback
  • • Ensured final graphics and layouts were visually appealing and aligned with the brand

Extracurricular Activities

Performance Arts

  • El Magboura El Kebira: Marionette performance at El-Sawy Culture Wheel (August 2006 - August 2007)
  • Mota'naha Wil Motahareka: Marionette performance at El-Sawy Culture Wheel (December 2005 - December 2007)
  • Ged ged ged Geddy: Marionette performance at El-Sawy Culture Wheel (October 2007)
  • Oum Kelthoum Back in scene: Marionette performance at El-Sawy Culture Wheel (February 2007 - September 2010)
  • El Andala El Ageez - Abd el Halim Hafez: Marionette performance at El-Sawy Culture Wheel (September 2008)
  • El Sharma El Fanatic: Marionette performance at El-Sawy Culture Wheel (November 2010)
  • Comedy sketches - Esmaeel Yasin - El Makshakhabady: Marionette performance at El-Sawy Culture Wheel (August 2010)
  • Operetta El Aukatz whe: Marionette performance at El-Sawy Culture Wheel (April 2011)